G-Shock is considered the world\'s toughest watch so your customers are guaranteed a watch that is strong, durable, shock absorbent and water resistant. Combined with a versatile sporty design, each G-shock watch can be worn for daily use as well as for every extreme activity without having to worry about accidental damages.
G-shock collection was born in 1981 as the result of the “Project Team Tough”, created with the aim to project ‘the definitive unbreakable watch’. It took two years and more than 200 prototypes before the first G-Shock watch was launched.
Today G-SHOCK is celebrating 40 years of successes, having achieved groundbreaking innovation, which guides the design of each new Casio G-shock model.